d&b audiotechnik

Welcome to System Reality

In 2017 d&b audiotechnik celebrated its 35th anniversary. We had the honor to develop the new corporate design as well as all international campaigns including billboards, banners and folders worldwide. A crucial part of the campaign were d&b’s own employees. Coming from all over the world, 185 of them had their picture taken over a two day period. 40 of them subsequently appeared in the international ad campaign. We are 35. We are d&b!

Disciplines: Campaigning, Design, Print

CREATIVE & ART DIRECTION:Axel Ferro & Bernd Graller
COPYWRITING:Bernd Graller
GRAPHICS DESIGN:Lisa Weber
PHOTOGRAPHY:Andrej Krcho / Maks Richter & Marc Schäfer
CLIENT SERVICE DIRECTOR:Christina Lutz