In cooperation with Graller Werbung, we developed an online campaign to support the launch of the new Mercedes A-Class. The declared goal of generating test drives was achieved through a Facebook and Instagram campaign. Already after the first campaign run the test drives increased by 633% compared to the previous month. Link clicks via Facebook and Instagram to the website increased by 800% compared to the same period last month.
Disciplines: Campaigning, Sound, Video, Web
Creative & Art direction:Axel Ferro & Bernd Graller
Design:Axel Ferro & Enrico Jacono
Campaigning:Enrico Jacono & Christian Österreicher
Video Editing:Daniel Klingler